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In many construction projects, Exterior Wall Insulation Materials are often chosen based on short-term costs, overlooking long-term performance. This article highlights the benefits of modern insulation—such as thermal bridge elimination, energy efficiency, and enhanced indoor comfort. It compares popular materials like EPS, XPS, glass wool, phenolic foam, and polyurethane foam, outlining their pros and cons. A real-world case from a GFI client shows how switching to PU insulation significantly improved thermal efficiency and reduced system failures. With proper design and quality control, insulation systems can greatly reduce energy use and maintenance costs. GFI Duct’s polyurethane and phenolic boards deliver reliable, eco-friendly performance—ideal for today’s energy-conscious building projects.